A mid-sized Latin American fintech specialising in cross-border payments with a strong focus on remittances, sports, leisure, and entertainment sectors was ready to expand operations into the United Kingdom. The goal was twofold: serve the UK-based diaspora from their home region and broaden access for UK customers in underbanked and culturally relevant segments.

However, the client faced significant challenges in product-market fit, regulatory alignment, market intelligence, operational planning, and subsidiary structuring. With limited on-ground understanding of the UK’s compliance and consumer behavior frameworks, they lacked a coherent expansion strategy, sustainable financial roadmap, and operational blueprint.